08 March 2011

CEBIT 2011 - The largest IT show in the world through the eyes of offshore IT service providers

CEBIT is over for 2011 and we were there as exhibitors supporting 5 of our partners from Bangladesh, Thailand, Armenia and Sri Lanka. CBI (www.cbi.eu) – Centre for the Promotion of Imports from developing countries – is helping small-, and medium sized offshore IT services providers from selected countries to enter the European market.

CEBIT this year brought a larger number of serious prospects and strong traffic to our stand. A few observations we have made:
  • Preparation, pre-fair marketing and pre-arranged meetings make or break the success of exhibiting at CEBIT.
  • It does not matter what you do, what software you develop, what expertise you have your offer must include at least some of the following: “CLOUD COMPUTING”, “SOCIAL NETWORKING”, “ANDROID”, “iPhone & iPad”, “MOBILE APPLICATION DEVELOPMENT”.
  • All marketing material (online and offline) has to be designed professionally, consistently to convey a strong message
Interestingly several nations, considered very strong in offshore outsourcing, (again) did not have a national stand at CEBIT.

This was a year at CEBIT when most visitors to our stand were really open to our offer and serious about offshore IT outsourcing. We have tried to find the answer why this has changed dramatically compared to previous years. Partly the answer may lie in what Mr. Scheer the President of BITKOM has said in an interview during CEBIT:
“Right now we have 28,000 vacancies that we’re having a difficult time in filling”
Cost saving/restructuring remaining the main driver for offshoring but now in Germany (and in many other parts of the EU) it is also the lack of available talent.